Medical Tourism in Miami
Who could deny the therapeutic effect and mood enhancer power of the Sun, the Ocean, the whispering sound of the waves and the beach?
A new bill, SB 1150, gathering support in the Florida Senate would promote the state as a destination for “medical tourism.” The bill hopes to set aside $3.5 million for marketing campaigns that advertise “sun-and-surgery” packages in the state, according to the South Florida Business Journal. The bill also asks hospitals and other medical care providers to submit proposals for involvement in the promotion.
These types of partnerships between the state and health care providers are already happening in some places in the state. The Miami Convention and Tourism Bureau are currently partnering with seven area hospitals to provide what it calls “medical excellence with a tropical flair.”
A similar program hoping to attract Canadians to Sarasota County saw underwhelming results, according to Steven Roskamp, a partner at the retirement community Sarasota Bay Club.
Now, this is fantastic news to every one in Florida but especially to the city of Miami at very different levels. The tourism will have to open an even larger door for the increasing influx of tourists to the city. The economy will get an extra boost not only through tourism related business but also from the medical field. Lastly, Miami Medical institutions and faculties could develop a greater depth and level of excellence as they respond to the demanding challenge of more serious patients seeking their services.
If I didn’t live in the city and I would be in need of medical treatment, I guess I would chose Miami to be treated since the Sun, the Ocean and the beaches definitely would encourage a faster recovery. *Notes taken from the South Florida Business Journal.
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