Art Shaping The Character of Miami Condos
This coming week Miami will be hosting for the 12th time the Art Basel and the city will be also celebrating the grand opening of the new Perez Art Museum. As the city keeps embracing the Arts in its diverse expressions likewise the new construction projects are including Art as an essential component of their design.
Across South Florida, and particularly in Miami real estate developers are increasingly attaching valuable art to their designs, creating livable, virtual museums as a way to market high-end condos to more refined buyers who properly appreciate art. All the paintings, sculptures and installations aren’t just on temporary display but rather these art pieces are meant to stay to define and shape the character of each property.
The most renowned art lover among the condo developers is Jorge Perez, Related’s chairman, an art collector himself, who donated $40 million in cash and art for the new Miami Museum. Perez has systematically brought art to all the Related’s projects since his personal philosophy is that enjoyment of art should be a part of your everyday life.Related has eight condo projects underway in Miami-Dade and Broward counties that will be all adorned with art, murals, video installations and sculptures. In One Ocean future residents will be surrounded by the paints, photographs and sculptures of Jose Bedia, Michelle Oka Doner and Eugenio and Lautaro Cuttica. Even in the current sales center for Paraiso Bay and SLS Brickell projects visitors are greeted by a huge, Philippe Starck-designed outdoor duck sculpture. And inside the sales center, they are treated to colorful artistic eye candy, including a hand-stitched animal-skin wall rug by Argentine-born artist Agustina Woodgate. Carlos Russo, Related’s condo division President, figures the company has invested $50 million in art.
But it is not only Related Group, it is actually a trend in many of the new Miami condos. Developers should have realized that on one hand that art adds value to real estate and on the other that customers were demanding it. The fact is that a condo with extraordinary art in their public areas is a way more attractive product overall.
In Oceana Bal Harbour are a pair of monumental Jeff Koons sculptures being installed in the breezeway and a star-studded supporting cast of designers.
Art is also a vital part of Argentine Alan Faena’s plans for his Faena District in Miami Beach, which will include an art exhibition center, Faena Arts Center, designed by Rem Koolhaas, along with a condo tower, hotel, bazaar and artists-in-residence center, park, marina and gardens.
“Our building is our art,” said Louis Birdman, who is developing the Hadid-designed, futuristic One Thousand Museum on Biscayne Boulevard. The 62-story tower will have 83 units, starting at $5 million. Many of the future One Thousand Museum residents will be moving attracted not only for the magnificence of the building but also for Zaha’s reputation as an artist.
O’Neill’s limited-edition, six-foot tall, black-and-white photographs from the 1960s and ’70s bolster the Bond’s identity, which is based on the glamour of London’s legendary Bond Street. An exhibition of nine life-size photographs of celebrities by renowned British photographer Terry in exhibition can be appreciated at the sales center.
Across town in Doral, huge public art installations are in the works to define Codina Partners’ new multi-use development, whose highlights include the city’s first high-rise condos. The tab for the art alone is $1 million. It includes a massive structure by Michele Oka Doner that will be used as a pavilion in the park and will be “the signature for Doral,” said Armando Codina, chairman and chief executive of Codina Partners.
While developers for years have paired exceptional art with luxury real estate in South Florida, the combination lately has been elevated to a whole new level. Indeed, the intertwining of art and real estate is furthering the allure of South Florida, which is rising in international appeal among the glitterati, spurred by artsy, modern skyscrapers, and fueled by wealthy foreign buyers’ desire to invest in the United States. * Some notes taken from the Miami Herald.
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